Ed Ruscha’s painting English Drama (left). A horizontally set gothic font has gravitas. When it is set at an uplifting angle, it is becomes an advert. It leaves behind religious text, formal documents and invitations. It is now a commercial item to be shown off with an added air of entertainment.
A gothic font at an angle could be found on a cheap flyer, painted on a fish and chip placard or outside a tourist destination. Drama (written in the English language) is not enough. British drama is not enough, it must be English! I am already thinking of Stratford Upon Avon.