In 2006, the Conservative party changed its logo to a rough sketch of a British tree. Has the logo changed its meaning since it was launched?
The logo was meant to associate the party with care for the environment and the tree doubled up as a symbol for growth. The hand drawn, sketchy brush mark treatment (albeit computer generated) gave a friendly, casual impression, like wearing a shirt with an open neck instead of a tie and jacket. It was a step away previous logo, a strong crisp edged arm brandishing a flaming torch, in the style of 1930s totalitarian propaganda.
Now, as the coalition moves towards selling thousands of hectares of Forestry Commission land, how can the tree refer to anything else but an attempt place precious woodland in the hands of private enterprise?